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He aim of this site is to provide anyone with plans to have one or more Web pages indexed in the major Search Engines, with a means to have at least some link popularity, for FREE. Webmasters who have some pages indexed already but are looking to increase their web site ranking results and pagerank will also find free useful help here. Building link popularity is an integral part of Search Engine Optimisation of your page (or site). More information on free Search Engine Optimisation can be found on our top ranking article here.

But first: what is link popularity exactly?

Link popularity is the Internet equivalent of the so-called Citation Index of the scientific community. Anytime a member of the community publishes an article or paper, he or she will cite (or quote of refer to) a number of other related articles. Similarly, provided the newly published article is relevant to its subject, in time the article will be cited by other new publications. The Citation Index, which obviously varies in time, merely reflects the number of citations a given article receives from other articles. It's easy to understand that for example Albert Einsein's original paper on the theory of relativity will have enjoyed a very high Citation Index for probably several decades.

Now, when we mentioned "link popularity is the Internet equivalent of the so-called Citation Index" we were over simplifying. In fact, link popularity is a means, not an end. What webmasters are really after is the highest pagerank possible and they do so by seeking link popularity. It's really the pagerank that is the equivalent of the Citation Index, rather than link popularity itself. Similarly to the Citation Index, a page will score a high pagerank if many other pages cite it, that is, provide a link (a URL) to it.

But when it comes to getting a high pagerank there is much more to it than simply getting a large number of pages link back to you. The exact (mathematical) meaning of pagerank and how it is calculated by Search Engines is outside the scope of this article but many excellent pages explaining pagerank in great detail can be found on the Web. Simply search for "pagerank".

Basically, to calculate pagerank of a given page for every incoming link the following factors are taken into account:

- the pagerank of of the page providing the incoming link: the higher it is the more the incoming link will contribute to your page's pagerank. Call pagerank of the page providing the incoming link PR.

- the number of other pages the page providing the incoming link links to: the higher the number of other pages that page links to the lesser the incoming link will contribute to your page's pagerank. Call the number of other pages the page providing the incoming link links to N.

The ratio PR/N is the contribution of that particular page providing that particular incoming link to your page's pagerank. Your total pagerank is essentially the sum of all contributions made by all incoming links, i.e. (PR/N)₁ + (PR/N)₂ + ... (PR/N)_n, for incoming links 1, 2,... n. It is really all a little more complicated than that but you're getting the gist.

For instance the algorithm used by Google attributes a default pagerank of about
0.15 to your page even if you haven't got a single incoming link.

Now, let's get some PageRank