Welcome to email marketing!

In this section:

If you're new to email marketing, please learn more about drastically increasing your website traffic and your sales by reading this page. Using email lists gets your offer in front of lots and lots of prospects!

If you're still hesitant to engage in a marketing technique which has recently received a lot of bad press (no thanks to a few proverbial "bad apples") then you've come to the right page: GMNetPromos.com offers over 2,500 Internet Marketing and Advertizing resources, from classifieds, email marketing, ebooks and reports, SEO and SEM and submitters, to Work at Home... But 75% of our Sales Revenue is generated by products and services found on this page: legitimate email marketing is big and it's here to stay!

We'll also deal with a few very common misconceptions about email marketing and try to shed a little light on "what is really what" in email marketing. Confusion about what exactly is meant by email marketing, Unsolicited Commercial Email (UCE) and Unsolicited Bulk Email (UBE) leads us to prefer the term "email marketing" to "bulk email marketing" because the latter is often wrongly associated with spam. A further, detailed discussion on email marketing/UCE/UBE/spam is found below, in the section "No Spam! (UCE/UBE)". We cannot stress enough that all products presented here are intended only for solicited bulk email marketing, mostly referred to as "email marketing" on these pages.

If you already know what email marketing is all about and simply want to know which eMail Marketing Solutions we have on offer, then click on the product group of your choice at the top of this page or on the Site Navigation links in the left hand column.

First, let's have a look at what email marketing is all about. Contrary to common misconceptions, email marketing is not always about sending out millions of emails each day. It is not about sending bulk anonymous email, nor about spam (more about that later). The term "bulk" simply refers to the practice of sending an email message or a sequence of email messages to the same group of recipients, rather than sending individual email messages. The "groups" or "lists" that can be reached with email marketing can range from fairly small (for a start-up's customer base for instance) to very, very large (several million). email marketing to the latter, very large email lists, is often also referred to as "bulk email marketing". Many of the products presented on this page can be described both by the term "email marketing" and "bulk email marketing". Other products shown here are more suitable to market to smaller (but still quite large) lists.

But effective email marketing is about much more than just sending out large numbers of email messages. List management and cleaning, dealing with unsubscriptions, cost per email, effective response tracking and follow up marketing are but a few aspects of email marketing dealt with by the products this page is all about.

Another common misconception about email marketing is that it is all about sending ads to more and more new prospects. But emailing is used to communicate with very different types of recipients:

• existing customer base: follow up marketing generates the back end sales your business needs
• your own opt in leads: capture people's email address with incentive marketing (offer a free report or a free trial)
• newsletter marketing: your own newsletter is a great "soft sell" way to keep in touch with existing customers and opt in prospects alike

Some of the products presented in the "email marketing software" section manage all these function from one single control center! Sounds expensive? You'll be amazed!

Of course it is! But no Internet savvy marketer will ever try to sell a product directly from an email message. A successful email marketing campaign will rely on a message (or series of messages) that contains two elements:

Clearly, the objective of email marketing is to refer as many qualified leads as possible to your sales force (whether they be telesales, a website or other). The sales force will close as many sales as possible and generate the Sales Revenue.

But there is more. Your newly acquired paying customers can provide you with a lifetime flow of sales revenue. After all, when you closed the first sale with a customer you've obviously gained their trust. Constantly keeping in touch with your existing customer base by means of email communication is a great way of generating repeat business or back end sales. Your back end sales typically cost a fraction of the cost of closing the first sale and for many businesses back end sales revenue represents their actual profit.

Summarizing, the selling process using the email marketing is a three-step process:

1. Turn qualified leads into potential customers.
2. Turn potential customers into paying customers.
3. Follow up marketing (back end sales generation)

email marketing plays a vital role in all three steps of the sales process.

By now it will have become clear that careful monitoring of all your responses is crucial to determine the degree of success of any marketing campaign and in the following subsection we'll illutrate this.

"What will it cost?" is an etirely different question to "How much will it cost to get set up? and start email marketing". The first question is really the one to ask and can best be rephrased as "How much will it cost to turn X qualified leads into Y potential customers?" If your marketing efforts are entirely webbased (in other words your sales force is a webpage or website) this comes down to determining the so-called Cost per Click or CPC.

The CPC is best illustrated by means of a simple example. Suppose you bought a qualified list of 1,000,000 prospects at a cost of $99 and start email marketing to them. In your email message your "call to action" invites the recipients to click thru to a webpage (your sales force). After some time (give your recipients the chance to read!), and provided you used link tracking, you will know how many recipients clicked thru to your webpage. Let's say that number was 1,119. The so-called Click Thru Rate or CTR is now defined as 1,119 / 1,000,000 x 100% = 0.119%. This is the average number of recipients that clicked thru for every hundred recipients.

Equally easy to determine now is the Cost per Click or CPC: $99 / 1,119 clicks = 11.2 cents/click.

When the campaign then campaign has run its full course and you now know how many sales where closed from your 1,119 potential customers, you can determine another important metric: the Conversion Rate (or CR). The CR is simply the number of potential customers converted to paying customers per every hundred potential customers. If our example campaign had resulted in 59 closed sales the CR would have been 59 /1,119 x 100% = 5.27%.

Finally, you can also calculate the Cost per customer Acquisition (or CPA): in our example the CPA would have been $99 / 59 conversions = $1.68.

Clearly email marketing is extremely suitable for determining these metrics and establishing cost of sales, gross profit and net profit of your marketing efforts, provided you monitor your results carefully and accordingly. Monitoring your results, also known as tracking, is the subject of the section Tracking your email marketing results.

Finally, before we introduce you to the email marketing products, a word about spam. So much has been said and written about this subject that we feel we can add little to the ongoing debate. However, unjustified fears of being accused (even falsely) of spamming is probably the main reason for anyone to sit on the fence, rather than enthousiastically embracing a totally legitimate Internet marketing technique that can be highly effective.

Spamhaus.org, a leading spam fighting non-profit organization, offers a wealth of information which we advize you to consult. Spamhaus offers a clear, unambiguous definition of spam, as well as Dos and Dont's when dealing with mailing lists. Full, legal information on the latest CAN-SPAM legislation is also provided, including pages on "Offending", "Penalties" and "Sentencing" all of which make excellent and recommended reading material for those embarking on email marketing. Comply with these regulations and recommendations and be safe... rather than sorry!

Spamhaus make it very clear that solicited bulk email marketing is a valuable tool: (we quote)

"Solicited bulk email is an important mechanism for keeping consenting customers informed of products or service news. When email is Solicited it is valuable to the recipient and therefore also to the sender."

Quote from Spamhaus.org

But sending unsolicited bulk email or spamming is illegal and can lead to:

• no-refund termination of account when caught spamming with some of the products on sale on this page.
• being removed entirely from your current ISP
• being listed as a known spammer on Spamhaus' ROKSO list of known spammers
• being listed on the Spamhaus Block List, e-mail sent from your domain will automatically be blocked.
• losing your business
• serious sentences for hardened spammers

Respecting a few simple, golden rules of successfull bulk email marketing will make sure you will never be accused (rightly or falsely) of spam:

• Always make your recipients are fully consenting at the time the e-mail is sent. Even newly acquired customers should preferably be invited to join the mailing list, rather than simply be added to it. If you use an e-mail address capturing mechanism like a newletter, a free report or a free ebook, use double opt in subscription. This avoids filling your mailing list's database with bogus addresses or even worse, with ligitimate email addresses that were entered by pranksters, hackers, malicious competitors etc. Needless to say, if you are emailing to people who's email address has been entered into the mailing list by anyone other than themselves, you risk being accused of spamming. Use an email verification procedure to ensure your mailing list contains only valid email addresses belonging to consenting recipients.
  
  Unconfirmed opt-in subscription in effect means that anyone can subscribe anyone. If someone entered President@Whitehouse.gov as a valid email address, does that mean the President has consented to receiving email messages? Clearly not. email address verification and confirmation avoids unwitting victims to become the target of unwanted and unasked for email messages and largely eliminates the risk of the sender being accused of spamming.
• Always offer your recipients an easy, immediate and effective way of removing themselves from your mailing list: the "Remove me" link, diplayed prominently at the top and bottom of the message.
• Don't send email messages that contain illegal, offensive or fraudulent material or downright scams. Spam and scam are very different animals but usually viewed in the same bad light. Spam is also the vehicle of choice of many scammers including the (in)famous "Nigerian Bank" scam as well as tons of illegal chain letters and pyramid schemes.
• Don't forge the headline of your email. In other words, don't pretend to be a long lost relative or don't tell people they've won the sweepstakes (unless they really have of course!). Pretending to be someone you're not is not only bad business practice but its also definitely illegal!
  
  Pretending the email address was sent from somewhere else/by someone else is known as "spoofing" and is the method of disguise most used by hackers, virus and warez authors and such like. Don't be lumped together with these criminals! Don't spoof, period! The most responsible way of getting people to open your email is by starting the "subject" line with "ADV:", followed by a strong headline.
• Avoid buying-in lists. Using bought-in lists of opt in email addresses is strictly speaking not illegal, provided all email addresses belong to people that have given prior consent to receive commercial email of the type you want to send out. But because these bought-in "leads" were generated by someone else you have no control over the quality of these leads and whether or not they are all strictly consenting recipients. If you do want to use bought-in mailing lists for bulk email purposes, then at least abide by the following guidelines:
  
  
  1. make sure you buy the list from a reputable supplier. Check if they aren't listed at Spamhaus ROKSO list of known spammers or the Spamhaus Block List.
  2. be prepared to pay the right price. Collecting real opt in recipients is an expensive business. Very low priced list are likely to be of very low quality and may well be laced with email addresses plucked from anywhere on the Internet. The same list may also be sold repeatedly to different users, decreasing its value drastically.
  3. start with small and highly targeted lists. Set up a high quality, fully CAN-SPAM compliant email marketing campaign, designed to reach 100 - 1,000 prospects. Fully track and analyze your results before scaling up.
     
     
• If you're bulk email marketing products, services or programs with links that lead to pages on someone else's domain (typically affiliate links), check with the owner of the domain. Some do not accept bulk email marketing used to their pages or links, for fear of ever becoming accused of spamming. The easy way around this is to present the product or service, without referring to the brandname or their pages and simply invite your prospects to send you an email (or fill in an online email form) asking for more information. The prospect can then be added to your own list of opt in leads and you will never be accused of spam.

eMail marketing software either comes in the form of a Web based interface or as a stand-alone piece of software you install on a PC. Both approaches have their advantages.

Main advantages of Web based email marketing software:

1. No installation required, just sign up and login to your account: ready to go!
2. No potential bandwidth problems with your ISP: the external mail server takes care of the mailings.

Main advantages of PC based email marketing software:

1. Total independence for the user.
2. One time investment only: after that the software is yours and yours to keep.

To view our offer of Web based email marketing software, just read on. To view our offer of PC based bulk e-mail marketing software, click here (you stay on this page).

Web based Taylor made solutions for e-mail Marketers

1. Unlimited number of lists you can manage.
2. Unlimited number of campaigns sent out.
3. Unparalleled tracking abilities: track opens, reopens, clickers, return clickers, click throughs, bounces etc.
4. Plain text, RTF, HTML or AOL formats supported.
5. Fast set up gets you started normally in the space of one working day.
6. Spamtester: this unique feature helps you distinguish yourself from spammers and will help avoid getting caught in the ever finer mesh of spam filters. If your fully opt-in recipient uses a content-based spamfilter, your solicited email can easily be mistake for spam. Get your email received and opened!
7. Customised interface reflects your Company or Organisation.
8. Manage your lists and campaigns at a click. So easy a child could do it!

A free, working demo can be tested here (click). Use username=demo and password=123gravity to login. This is not a download, it is a working version of our Web based email marketing solution: why not set up a campaign and send out some real emails? Please bare in mind that other organisations may be using this account at the same time as you.

Interested in our online email marketing solutions? Choose a priceplan, get 50% discount on Self Serve and Full Serve set up fees and send us an email. We will set the customised account up for you, usually within one working day of receiving payment.

Dynamic Mail Communicator™ is a powerful AUTOMATED email marketing software which enables mail merge, opt-in email list management, email newsletters, email announcements, email list hosting, direct email campaigns, and email discussion groups. Our automated direct email marketing software offers solutions for high volume personalized email marketing with powerful features which is designed to increase the value of email marketing for your online business.

Dynamic Mail Communicator™ allows you to communicate with your clients and keep in touch with your customers in a more convenient way. It puts the world of the online email marketing on your desktop, gives you a powerful tool to promote your business in the Internet.

Dynamic Mail Communicator™ allows you to send personalized messages to your customers, subscribers and friends. With the built-in Email Reader function, you can check your mailbox contents before downloading the messages to your PC. You can also processing messages automatically with Message Rules, run auto-responders and newsletter list server. A powerful mailing list manager utility helps manage your mailing list easier.

Dynamic Mail Communicator™ is the BEST email marketing software in the market today. It was developed to offer the Internet Marketer a powerful but user-friendly tool to promote their business on the Internet. Dynamic Mail Communicator will save hours of your valuable time, which can then be used for everything else you need to do in your on-line marketing business. This will enable you to market your products and services much more EFFICIENTLY than ever before!

Important! Mailcommunicator is just one product of a six part suite of Internet marketing Tools and Resources. All title can be bought individually or you can take advantage of our package deals. The five other titles include:

Dynamic Submission v7.0 is an "ALL-IN-ONE" professional Multi-Award Winning web promotion, site submission software which submits your web site (or URL) to hundreds of major search engines including Google, DMOZ, AOL, with just a few button clicks. It also includes all the tools you need to promote your web site on the internet. It is simply the BEST web promotion software that will drive 1000's of guaranteed traffic to your web site for FREE.

Dynamic Web Ranking: track your web site ranking with Dynamic Web Ranking software available for enabling anyone who has a web site and want to know where they are listed on all the major Internet search engines. WebRanking performs organized searches in all the major search engines and tracks where the publisher's site ranks in those engines... Our web ranking software provides online publishers with an important tool to monitor web site ranking, increase visibility and to generate more traffic.

Dynamic Link Promoter is a powerful tool for internet marketers to promote their web site and link pages over the internet. It will help you maintain to reciprocal links, generate new links from search engines, automatically send "Personalized" link invitation messages, track and verify your link partners, create link pages automatically and promote them.

Dynamic KeywordBid Maximizer for Overture - Manage keyword bids for Overture Pay Per Click search engines, maintain your position at the lowest cost possible by fixing the bid GAPs.

Dynamic KeywordBid Maximizer Advance - Manage keyword bids for Other Pay Per Click search engines such as FindWhat, 7Search, Ah-ha, Lycos AdBuyer, Espotting, Epilot, Kanoodle, Xuppa (Bay9) and Sprinks. Maintain your position at the lowest cost possible by fixing the bid GAPs.

Safelists (opt in email lists)

In this section:

Safelists are email mailing lists for sale (or hire). Members of email leads list can email all members of the list their sales message, usually once per day. Members of a safe list agree to regularly receive email regularly from other members of the safe list. The term "safe list" means that using these lists is TOTALLY and GUARANTEED spam free and thus safe. Using our email mailing lists, you will never be accused of spamming, no matter how many people you email, because all our lists belong to the safe list group. Please note that many lists sold over the internet contain email addresses that have been collected using email address capturing software. Using these lists can get you into serious trouble because email sent to them is generally regarded as spam.

By contrast, safelists are "email marketing clubs": the members have paid a small membership fee to join. Safelist use strict double opt-in procedures to ensure that all members are fully consenting recipients of email from other members and that all members have a valid, functioning email address.

1. Safe lists are probably the lowest cost and most cost effective means of putting your ads in front of thousands and even millions of eager prospects. Because of the very high numbers of members of most commercial safe lists, members are also referred to as bulk email leads or prospects.

2. Your email leads have agreed to receive information. They are primed to buy your products! That makes safe list marketing much more targeted than many other low cost advertizing methods.

3. A daily influx of new members guarantees new, fresh leads are constantly added.

4. No specific expertise needed to get started: no software downloads, intallations or configuration needed to get going. Cut and paste your message in the web based interface and presse "send". Done!

5. "It is all in the follow-up": you must realize that very few sales are made on the first contact with your prospect. In fact it can take up to five to ten times of reminding your prospect of your offer before a sale will be made. By marketing to email mailing lists you can put your sales messages to your entire email list as often as needed.

6. email mailing lists allow you to send your sales message to millions, SPAM FREE! Because all the email mailing list members have agreed to receive the emails, they can never accuse you of spamming.

7. There usually is no limit to the length of your message. Imagine how powerful your advertizing can be, compared to FFA or PPC where you have to "hit your message home" sometimes on 70 characters or less. Email mailing list marketing allows you to send proper sales letters of almost any length! A carefully crafted series of email sales messages can do wonders for your sales.

8. Email mailing lists are usually web based services that use their own mail servers to deliver your sales messages. No software to download and no waiting for the mailer to deliver all your emails. Just cut and paste your latest message into your browser, click a button and you're done: it really is that simple when using safelists.

How much traffic you will receive from using email leads lists will depend on several factors (how often you use the service, the quality of your ad copy and offer, your web site...) but remember that it is a numbers game and you will be sending your sales messages to millions of targeted leads.

Even if only a very small proportion of prospects are interested in your offer that can still result in very substantial increases in sales.

Most certainly and you should feel encouraged to do so. You can also use safe list submitters to submit your sales email to a large number of email leads lists at once.

The cost varies from service to service but the cost per email is invariably almost zero! Say it cost you $30 for the life time membership to a particular email leads list and after one month of service you have sent out about 1.000.000 (one million, but you can do much better than that!) emails. By then the cost per email is a mere 0.03 cents! (NO, not $0.03, but three hundreds of a cent!) Of course the cost keeps getting lower as you send more emails. Compare this to other paid forms of advertizing such as pay per click where 20 to 70% of each and every sale will have been spent on advertizing. If you're marketing low cost/low commission products you need to ask yourself, can I afford not to use email leads lists??

We offer a choice of over 40 email leads lists, safe list submitters and related resources (click here). Here are our top 3 bestselling safelists:

1) Email 2,500,000+ Recipients DAILY!

100% targeted and SPAM FREE advertising INCREASE YOUR SALES by 1200% GUARANTEED! Using The Worlds Most Astonishing "Set And Forget" Technology!!

2) Blast4Traffic.com email Service

Email 70 MILLION Targeted - Opt-In Prospects Every Month! That's 2.3 MILLION Every Day! Increase Web Traffic & Sales Overnight! ONE CLICK MAILING FROM OUR SERVERS!

3) SucessPub.com safelist

Deliver Targeted, Email Promotion Ads to Over 50 Million Prospects Spam-Free. No software to download, no specific expertise required. All from our servers!

Follow up email marketing (Autoresponders)

Follow up email marketing is typically used at various stages of the sales process. If the first stage of your email marketing campaign was asking your prospects to fill in an online email form, then the next step will be to send the information they requested. It is important to note that it can take up to 5 to 10 email messages to actually close the sale.

Follow up email marketing is typically used to send email to:

• existing customer base: these prospects have already placed the maximum level of trust in you and will be much easier to convert to further purchases. The cost of acquiring "back end sales" is typically only a small fraction of the cost acquiring a first time buyer, making back end sales much, much more profitable
• opt in leads: capturing email addresses from email marketing campaigns, a free report, trial, demo or newsletter is a low cost way of obtaining permission based email mailing lists. Follow these leads up with further calls to action and conversion incentives

The most often used tool for follow up email marketing is undoubtedly the Autoresponder. Autoresponders were developed mainly (but not only) with follow up email marketing in mind. Some like to compare Autoresponders to 0800 numbers. Although they can perform a similar task, we feel they can do much more than that.

The efficiency of follow up marketing with Autoresponders lies in the power of automation. Autoresponders allow you send out a series of predetermined email messages at preset time intervals. Both the email messages and the time intervals are set when you set up the Autoresponder and can be edited at all times.

So, instead of having to manage