Establish an Internet presence

Developing a Web presence doesn't start with building a Website. It starts with understanding where your visitors will come from and that's the subject of Search Engine positioning. Search Engine positioning is most commonly referred to as Search Engine optimisation or SEO. Today, the term is a bit of a misnomer and stems from a bygone era when Webmasters optimised their pages for length, keyword density and keyword location. These aspects of page layout still count today and we'll discuss them on our pages. However, past abuse in the form of keyword stuffing, use of (humanly) invisible text and other tricks have led Search Engines to adapt new ways of establishing the importance and hence rankings of Web pages. While content remains pivotal to the success of any Website, other aspects such as choosing the right keyphrases, using themes as a basis for navigation and inbound links now are the order of the day when it comes to achieving good rankings. Click heading for full article

Theme Based Sites

Organising Websites into themes is an area of fast growing importance and all advice presented on our pages relates to theme-based Websites. But doesn't every site have a theme? Of course but most have more than one. For example, a site about "wicker baskets" may have content on "making wicker baskets", "selling wicker baskets", "repairing wicker baskets" and so forth. These are the themes of the site. Creating a theme based site doesn't affect its content, it only affects the way in which the content is organised. This is achieved by designing the navigation of the site in such a way that both human visitors and Search Engine spiders can easily find the content. This principle can be applied to virtually any site. Click heading for full article

Keyphrase Research

Long gone are the days when Webmasters would try to get many high rankings on many different keywords for the same page. Today, the Search Engines are far too crowded for this approach and the Search Engine algorithms have changed too much anyway. Target the wrong keyphrases and all your efforts will be in vain. Keyword research starts before you've written a single word of content or even considered the page layout. Click heading for full article

Content is King

Content is spider food: provide lots of it and have the Search Engine spiders come back time and time again. Learn about creating for content roadmap and destination pages. Be an expert on your subject and easily turn pre-qualified prospects into paying customers. Click heading for full article

Learn about Google's PageRank algorithm, what it can do for you and how to choose the right linking strategy. Click heading for full article

Linking Strategies

Implementing the right linking strategy. Reciprocal linking explained. Tips and tools. Click heading for full article

Develop a Site map for your Site

Help both human visitors and Search Engine robots find all the pages on your site quickly and easily with this fast and easy tool. Click heading for full article

Meta tags Optimisation and ALT Attribute Optimisation

Use meta tags and alt tags properly for a small traffic boost. Click heading for full article

Predicting Website Traffic (coming soon)

Learn to select keyphrases that have good potential for bringing in targeted traffic, without having to jump through hoops to get good rankings. Click heading for full article